I’ll be at our Sangha this week.
Topic: The Conflict Campaign: A Paradoxical Thinking Experiment in Israel.
James returns from his recent teaching In Europe and Israel. Besides his trip to the West Bank for a glimpse of Palestinian life, he shares a fascinating project: Israelis’ actually changed their attitude about the Israeli-Palestinian conflict through a marketing experiment called “The Conflict Campaign” based on paradoxical thinking principles. (A video clip of the campaign can be found here:
Hope to see you there.